Local Sake & Wine

Usui Shoten

Established in 1906, their brand Hakuba Nishiki is affiliated with Hakuba’s three famous mountains. Using Omachi rice and the cool, clear water from the Northern Alps, this brewery has sought to make a local Omachi sake that is not too sweet and not too dry, one that people will never tire of drinking.

Address 2512-1 Omachi
Tel & Fax 0261-22-0007, 0261-23-2070
Hours 8:00–17:00
Closed on Sundays
Parking Use a municipal parking lot or Pocket Park Parking Lot
Website https://www.hakubanishiki.co.jp/ (Japanese)

Ichinoya

A well-established brewery that was founded in 1865. Housing and storehouses remain from the Meiji period. The namako walls along the road and ridges that jut out between the houses (for fire prevention) convey what that time period was like.

Address 2527-I Omachi
Tel & Fax 0261-22-0010, 0261-22-0006
Hours 8:00–17:00
Closed on Sundays
Access Hondori Street in front of Shinano Omachi Station
Parking Use a municipal parking lot or Pocket Park Parking Lot
Website https://www.ichinoya-kk.com/ (Japanese)

Hokuan Brewery

Established in 1923, this brewer offers a faintly sweet flavor that lets the natural taste of the rice shine through. The same small size it has always been, the brewery is able to pay attention to detail and carefully make its Japanese sake. Its Kurazukuri Amazake won an award from the Nagano Prefecture Governor in the first Prefecture Award Ceremony for Amazake. It also won the Grand Prize at the National Fermented Foods Summit in Nagano.

Address 2340-1 Omachi
Tel & Fax 0261-22-0214, 0261-23-4834
Hours 8:00–17:00
Closed on Weekends and holidays
Parking Use a municipal parking lot or Pocket Park Parking Lot
Website https://hokuan.co.jp/ (Japanese)

Local Cuisine & Foods

iizura

Iizura Tokusankan (Specialty Goods Shop)

Local products conceived in Omachi and raised in the natural setting of the Northern Alps. Unique goods of superior quality are just waiting to be picked out by you. Here, you will encounter the wonderful flavors and fun of Omachi.(The word “Iizura” is a local phrase meaning “Isn’t that great”.)

Hours 9:30–19:00
Closed on Wednesdays (Open 7 days a week from May thru October)
Credit Cards Accepted
Access By train: 5-minute walk from Shinano Omachi Station / By car: 30 minutes from Azumino Interchange
Parking Available
Website http://www.alps.or.jp/iizura/ (Japanese)
Alps Romankan

Alps Roman-kan

Alps Roman-kan is located right next to JR Shinano Omachi Station, at the mouth of the Kurobe Dam. This souvenir shop is run directly by the Raicho no Sato confectioner, Tanakaya. Warm up with some hot tea and try tasting some products. Pop in while you are waiting for your train or bus.

Address 1577 Omachi
Tel & Fax 0261-23-7808
Hours Apr to Oct: 8:00–18:00
Nov to Mar: 8:30–18:00
New Year’s holidays: 9:00–17:00
Closed on Open year-round (some irregular closings)
Main Merchandise Nagano souvenirs and Omapyon merchandise
Credit Cards Not accepted
Access By train: Next to Shinano Omachi Station
Parking Use a municipal parking lot
Website https://harma.sslspace.jp/www.raicyonosato.jp/romankan.htmliizura/ (Japanese)
pokapokaland-miasa

Roadside Station Poka-Poka Land Miasa

They offer a variety of Nagano souvenirs made with local ingredients such as edible mountain plants.

Address 16784 Miasa
Tel & Fax 0261-29-2030
Hours 6:00–21:00
Closed on Irregularly
Main Merchandise Nagano Souvenirs & Local Miasa Specialties
Credit Cards Accepted
Parking Available
Website http://miasa-pokapokaland.com/ (Japanese)
asanoyakata

Asanoyakata

Oyaki dumplings made with 100% local buckwheat flour and delicious Shingyo Highland water. They sell out fast!

Address 14004 Miasa Shingyo
Tel & Fax 0261-23-1738
Hours 11:00–17:00
Closed on Thursdays, Around New Year’s Day
Main Merchandise Oyaki dumplings
Credit Cards Not accepted
Access By car: 15-min drive from Shinano Omachi Station
Parking 15 cars
Website http://singyou14765.web.fc2.com/profile2.html (Japanese)
asakuso

Asukaso

Offers Yasaka’s traditional ash-baked oyaki dumplings, specialty products from the Yasaka area, and Nagano souvenirs

Address 1160 Yasaka
Tel & Fax 0261-26-2301
Hours 11:00–14:30
17:30–20:30
Closed on Open year-round
Main Merchandise Oyaki dumpling
Credit Cards VISA/MASTER accepted
Access By car: 20-min drive from Shinano Omachi Station
Parking 70 cars
Website http://www.asukasou.net/specialproduct/oyaki.html (Japanese)
yamazato

Yamazato

Steamed in a bamboo basket, these oyaki dumplings are soft and plump. Sweet red bean paste, Nozawana pickles, dried white radish, vegetable, pumpkin, eggplant, sweet potato and cheese, apple and cheese, and limited edition (seasonal flavors)

Address 2959-3 Asahimachi
Tel & Fax 080-5827-4817
Hours 9:00 – around 15:00
Closed on Irregularly
Main Merchandise Oyaki dumplings
Credit Cards Not accepted
Access By train: 10-min walk from Shinano Omachi Station
Parking 6 cars

Confectionery

ryudaya marukichi

Ryudaya Maruki Confectioners

Established in 1916, the shop’s confections are made from the heart, using high-quality ingredients with no additives.

Address 3312 Omachi
Tel & Fax 0261-22-0473
Hours 9:00–18:00
Closed on Sundays
Main Merchandise Sweet rice dumplings, buckwheat manju (steamed buns)
Credit Cards Not accepted
Access Hondori Street in front of Shinano Omachi Station
Parking Not available
kikuryu

Kikuryu

Established in 1904, the shop offers seasonal sweets that retain their traditional tastes and are made from the heart.

Address 3317 Omachi
Tel & Fax 0261-22-0183
Hours 8:30–18:30 (Sun: 9:00–12:00)
Closed on Irregularly
Main Merchandise Japanese confections, seasonal sweets, whipped cream dorayaki
Credit Cards Not accepted
Access Hondori Street in front of Shinano Omachi Station
Parking 1 car
Website http://www.kikuryu.co.jp/index.html (Japanese)
shibata

Shibata Confectioners

Established in 1907, here you can try ’s traditional Japanese confections.

Address 4084-8 Omachi
Tel & Fax 0261-22-0474
Hours 9:00–18:30
Closed on Sundays
Main Merchandise Japanese confections, steamed runner bean jelly (yokan)
Credit Cards Not accepted
Access Hondori Street in front of Shinano Omachi Station
Parking Not available
Website http://www15.plala.or.jp/okasi-shibata/index.html (Japanese)
ryudaya-exterior

Ryudaya Cafe and Cakes

See the Places to Eat page for details.

fujicho

Fujicho Confectioners

Taking great care with the ingredients, the shop offers a variety of sweets, from Western to Japanese confections. Kept mildly sweet, the confections are great for people of all ages.

Address 2227-1 Omachi
Tel & Fax 0261-22-0186
Hours Mon-Sat: 8:15–19:00
Sun: 9:00–17:00
Closed on Irregularly
Main Merchandise Japanese confections, Western confections, and dense milk pudding
Credit Cards Not accepted
Access Hondori Street in front of Shinano Omachi Station
Parking 2 cars

Bounty from the Mountains, Fields, and Water

kitayamatoen

Kita Yamato Orchard

Homemade jams made with blueberries, rhubarb, and other fruits grown organically without pesticides on a family farm. Low sugar and containing few additives, their jams are fresh and full of actual fruit pieces.

Address 11639 Taira
Tel & Fax 0261-22-0625
Hours 9:00–18:00 (Oct to Mar: until 17:00)
Closed on Irregular (open every day Jul. and Aug.)
Main Merchandise Jams made with local ingredients
Credit Cards Not accepted
Parking Available
minemura orchards

Minemura Orchards

Grown with water from the Northern Japan Alps and crisp, clean air, these apples are a step above. Bursting with sweetness when ripe, they are delicious. Have your fill of the orchard’s apples. * Contact them for details about picking.

Address 5895-1 Omachi
Tel & Fax 0261-22-3454
Main Merchandise Purchase/Pick Apples
Credit Cards Not accepted
Parking Available
Website http://minemura4.wixsite.com/minemuranouen (Japanese)
kurashina-mill

Kurashina Mill

Independently operated, Kurashina Mill has been stone-milling flour since its founding (1890). Its buckwheat flour is made with domestic buckwheat, including local crops, and the flavor, aroma, and ease with which it can be rolled out surpasses other flours.

Address 2248 Omachi
Tel & Fax 0261-22-0227
Hours 10:00–17:30
Closed on Sun, holidays (other temporary closures)
Main Merchandise Buckwheat flour
Credit Cards Not accepted
Access By train: 15-minute walk from Shinano Omachi Station
Parking Available
Website http://www.sobakoya.com/contact/index.html (Japanese)
yokokawa-syouten

Yokokawa Miso & Liquor Shop

A 200-year-old miso brewery that sells fermented miso. The miso is the result of ’s climate and natural environment and is made in cedar barrels. They also carry sake from and other parts of the prefecture.

Address 4136 Omachi-Kokonokamachi
Tel & Fax 0261-22-0133
Hours 8:30–20:30
Closed on Wednesdays
Main Merchandise Sake, Wine, and Shinshu Miso
Access Hondori Street in front of Shinano Omachi Station
Parking Available
Website http://www.yokokawasyoten.jp/ (Japanese)

Farmers’ Markets

ekko no sato

JA Daihoku Farmers’ Market Ekko no Sato

There is a wide variety of products manufactured from local vegetables and other local ingredients. A Family Mart and a soba noodle shop, Ofukuro Soba, are attached.

Address 6367-26 Tokiwa(Sunuma, along the Northern Alps Panorama Road)
Tel & Fax 0261-85-2289
Hours 9:00–17:00
Closed on Dec. 31 to Jan. 4
Main Merchandise Rice-flour udon made with 100% brand rice flour. Oranges and tea from Shimizu and products from the Northern Japan Alps mountain range
Credit Cards Not accepted
Access Sunuma, along the Northern Alps Panorama Road
Parking Available
Website https://life.ja-group.jp/farm/market/detail?id=1561 (Japanese)
yashiro farmers market

JA Daihoku Yashiro Farmers’ Market

Purple manju, daifuku (mochi), and rice crackers, from the local mothers at Tanpopo Studio, are popular.
* Ordering in advance is recommended

Address 1757 Yashiro Miyamoto(Miyamoto, along R51)
Tel & Fax 0261-62-8890
Hours 9:00–17:00
Closed on Late Dec. to Mar. (date not fixed) / Open every day during the open season.
Main Merchandise Freeze-dried mochi, handmade Japanese sweets, tomatoes, wasabi flowers
Credit Cards Not accepted
Access Miyamoto, along R51
Parking Available
Website http://kitaalps-sanroku.jp/outlet/ohmachi/1.html (Japanese)
magokoro

JA Daihoku Branch Magokoro Market

A shop loved by the locals. Holds sales every season. Has soup sampling for Thanksgiving on November 23.

Address 4725-1 Omachi (Tokamachi, along R147)
Tel & Fax 0261-23-2630
Hours May 1 – Oct. 31 8:30–17:00
Nov. 1 – Dec. 28 9:00–16:00
Closed on Dec. 29 to Apr. 30 / Open every day during the open season.
Main Merchandise Rice, glutinous rice, vegetable seedlings, apples, Japanese rhinoceros beetles for breeding
Credit Cards Not accepted
Access Tokamachi, along R147
Parking Available
Website http://kitaalps-sanroku.jp/outlet/ohmachi/9.html (Japanese)
renge ohashi farmers market

Renge Ohashi Bridge Farmers’ Market

A small but significant farmers’ market in the vicinity of the bridge. You won’t be able to get enough of the cheap and somewhat rare product lineup!

Address 5445 Tokiwa Izumihotokezaki
Tel & Fax 0261-23-4151
Hours Jun. 1 to Nov. 23 9:00–17:00
Nov. 24 to Nov. 30 10:00–14:00
Closed on Dec. 1 to May 31 / Open every day during the open season.
Main Merchandise Freeze-dried mochi made with sugar, seasonal fruits, herbs, matsutake mushrooms
Website http://kitaalps-sanroku.jp/outlet/ohmachi/4.html (Japanese)
takasegawa farmers market

Takasegawa Farmers’ Market

A shop that also serves as a souvenir shop and has a good view of Mt. Rengedake. The attached soba noodles shop Takasegawa is a treasure with its 100% home-grown buckwheat.

Address 180-2 Taira(Noguchi, Renge Ohashi Kita)
Tel & Fax 0261-23-3038
Hours Apr. to Dec. 8:00–17:00
Jan. to Mar. 9:00–16:00
Closed on First few days of the new year
Main Merchandise Buckwheat flour Alps no Mai, specially grown rice Ryosen no Kaze, Omapyon merchandise, Asukaso’s (Yasuka) ash-grilled oyaki dumplings, Northern Japan Alps Ranch’s (Hotaka) handmade ice cream
Credit Cards Not accepted
Access Noguchi, Renge Ohashi Kita
Parking Available
Website https://www.sobadokoro-takasegawa.yoikome.com/blank-3 (Japanese)

JA Daihoku A-COOP Tokiwa

Nagano Prefecture’s A-COOP, specializing in local, prefectural, and national agricultural and livestock products

Address 3570-4 Tokiwa
Tel & Fax 0261-23-6160
Hours 9:00–18:00
Closed on Sundays
Main Merchandise Local, prefectural, and national agricultural and livestock products
Website http://www.ja-daihoku.iijan.or.jp/facility/2015/05/post-39.php (Japanese)

Handcrafts

matsusaki

Shinshu Matsusaki Japanese Paper

Offers original goods that incorporate tradition while meeting modern day needs. Take home a memento of your trip in the form of Japanese paper that incorporates fallen leaves and other vegetation, stationery, envelopes, lampshades, or other items.

Address 6562 Yashiro
Tel & Fax 0261-22-0579
Hours 9:00–17:00
Closed on Irregularly
Credit Cards Not accepted
Parking Available
Website https://www.shinshu-matsusakiwashi.com/ (Japanese)
mokusho

Mokusho Azumino Wood Carving

Sells works by the fine artist Sadao Takahashi (a recipient of the 2018 Prime Minister’s Award) as well as dainty plants and rustic mountain sculptures

Address 2230 Omachi
Tel & Fax 0261-22-0926
Hours 9:00–17:00
Closed on Irregularly
Credit Cards Not accepted
Parking ParkingUse the Pocket Park Parking Lot
Website https://www.facebook.com/sadao.takahashi.9216 (Japanese)

Supermarkets & Convenience Store

delicia

Delicia

A 5-minute walk from Shinano Omachi Station, this large supermarket offers local vegetables, fruit, liquor, and more.

Address 3500-7 Omachi
Tel & Fax 0261-85-4388
Hours 9:00–23:00
Closed on Open year-round (irregular closings)
Main Merchandise Large supermarket offering local vegetables, fruit, liquor, and more
Credit Cards Accepted
Access By train: 5-minute walk from Shinano Omachi Station
Parking Use the Frespo Parking Lot
Website https://www.delicia-web.co.jp/shop/デリシア%E3%80%80大町店
(Japanese)
the-big

The Big

AEON Group’s discount supermarket. The large-scale supermarket sells local vegetables, fruits, and alcoholic beverages.

Address 2978-1 Omachi
Tel & Fax 0261-22-4111
Hours 7:00–21:00
Closed on Open year-round (irregular closings)
Main Merchandise Large supermarket offering local vegetables, fruit, liquor, and more
Credit Cards Accepted
Access By train: 15-minute walk from Shinano Omachi Station
Parking Available
Website https://www.aeon.com/store/ザ・ビッグ/ザ・ビッグ信濃大町店 (Japanese)
Lawson

Lawson Lake Kizaki Shop

The closest convenience store to Lake Kizaki. They even offer local sake.

Address 10353-2 Taira
Tel & Fax 0261-22-3110
Hours Open 24 hours
Closed on Open year-round
Main Merchandise Convenience store
Credit Cards E-money
Parking 10 cars
Website https://www.e-map.ne.jp/p/lawson/dtl/016975/ (Japanese)